Our Turn National

2020
New York City, New York

“River was fantastic. They did their own due diligence to understand our needs, asked thoughtful questions upfront and were able to turn around copy for the new website VERY quickly! Other colleagues [at Our Turn] were very impressed with them and the work product.”

— GILLIAN SMITH, VICE PRESIDENT OF MARKETING, NEXT NAV AND FOUNDER AND PRESIDENT, CARAMBOLA CONSULTING

Our Turn (formerly Students for Education Reform) mobilizes, amplifies, and elevates the voices of students in the fight for educational equity.

Wrote and edited original content for several web pages and blogs in support of the launch of the Our Turn national website, including:

• Join the Movement

• The Challenge

• Careers

• Developing Young Leaders within the Educational Equity Movement

• Finding Belonging While Advocating for Additional Support

Wrote initial copy for launch email sent to Our Turn stakeholders announcing the new website and brand.

Interviewed student organizer to capture quotes and testimonials of their experience.

Provided messaging and UX feedback during website review prior to official launch.

Pitched earned media outlets for placements related to education equity issues.

Contributed to thought partnership strategy to elevate stories related to education equity.

Managed brand refresh process for affiliate social media pages.

Wrote press release for Our Turn COVID-19 Student Impact Report, developed to share the variety of student experiences in the wake of the pandemic.