Now + There Inc.
2019 AND 2020
Boston, Massachusetts
“From content creation to brand management and community engagement, River has a deep understanding of how to create and implement integrated approaches to marketing initiatives. I cannot recommend them highly enough.”
Now + There is a public art curator that challenges Boston’s cultural identity by taking artistic risks and consistently producing compelling projects.
Regularly developed content for Now + There social media channels including Facebook, Twitter and Instagram, with a combined audience of over 5,600.
Led digital strategic direction for community photo essay opportunity, including refresh of submission form and webpage.
Wrote original blog content for artist Nick Cave’s Augment Boston art exhibit that was featured on the Now + There Journal. Immersing Yourself in 56,000 Feet of Pure Joy
Managed live social media control center for Boston’s first public art parade in celebration of Nick Cave’s Augment exhibit.
Led strategic ideation for the development of organization brand guideline document.
Conducted preliminary UX and content audit of organization website.
Updated community partner outreach information for various public art events and initiatives.
Wrote live messaging best practice document in advance of two-day 2020 Virtual Public Art Accelerator event.
Wrote crisis communication framework for organizational use.
Wrote digital strategy framework to identify marcomm opportunities within ongoing public art project lifecycle.