March on Washington Film Festival
2020
Washington D.C.
“It was refreshing and very reassuring to have [River’s] professionalism, responsiveness, consistency and attention to detail applied to our film festival.”
The March on Washington Film Festival strives to increase awareness of the events and heroes of the Civil Rights Era and inspire renewed passion for activism. The festival uses the power of film, music, and the arts to share these important stories.
Created original social media engagement toolkit for partners and supporters in support of the virtual festival.
Developed and executed campaign strategy for an online social media competition created to increase audience engagement cross-platform.
Provided ongoing digital marketing guidance for earned media amplification (The Root, Blavity, Variety), partner (Kennedy Center, U.S. Census Bureau), and influencer opportunities.
Provided copyediting support for organization emails and digital fundraising campaigns.
Wrote run of show for the digital production team to coordinate activities during the week-long virtual festival.
Led weekly content development and social media strategy for verified MOWFF Facebook, Instagram, and Twitter accounts, with a combined audience of over 12,000 followers.
Collected data and provided strategic analysis for monthly digital marketing and external affairs report.
Provide strategic guidance on the implementation of resources and fundraising opportunities for the MOWFF audience.