City Year National

2017 to 2019 and 2022
Boston, Massachusetts

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“What a joy it was to work with Jennifer and WordSpark! River is a clear, strong communicator who works thoughtfully to help you achieve your organizational goals. I never had to worry if work was getting done. With Jennifer, I knew they would deliver high-quality content on deadline. What a relief to entrust the project to them!”
— Sarah Cassell, Vice President of Marketing, City Year Headquarters

City Year believes that all students can succeed and that developing the skills and mindsets of children and young adults contributes to strong, vibrant communities—outcomes that benefit all of us.

Consultant

Supported alumni content migration from microsite to main organization website. This project included content management, editing, and project management.

Full Time Staff

Led strategic ideation and execution of digital content, visual asset package and internal/external communications partner plan to amplify 2018 alumni survey results to a nationwide audience.

Developed digital marketing plan for bipartisan Voices for National Service 2019 Friends of National Service Awards event celebrating champions of nation service, including members of Congress. Co-led live social media command center in Washington D.C. for #FriendsofService.

Conducted interviews and coordinated creative direction for three consecutive alumni profiles for City Year’s annual report.

Regularly conducted internal and external interviews to develop lead generating content for organization and partner blogs.

Cultivated and maintained portfolio of national education and youth development marketing and communication thought partners including affiliates from The Peace Corps, The Corporation for National and Community Service, America's Promise Alliance, Attendance Works, Education Nation/NBC News, Teach for America.

Regularly developed strategic communication plans for national digital engagement activation campaigns including MLK Day of Service, Attendance Awareness Month, American Graduate Day and National Mentoring Month.

Regularly trained affiliate City Year regional marketing and communication site points and AmeriCorps members on communication and media best practices.

Served as liaison and lead project manager between national government relations team and communications team in support of AmeriCorps and national service external affairs.

Managed editorial calendar and Marketo email distribution for monthly organization newsletter delivered from City Year’s Office of the CEO.

River Ingham