MENTOR National
2014 to 2016 and 2023
Boston, Massachusetts
“River’s insightful approach was critical to the external promotion of MENTOR’s National Mentoring Resource Center. Their digital expertise and creative mind provided the perfect balance, ensuring that key partnerships were leveraged and engagement remained at the center of our marketing and communications activities.”
MENTOR’s mission is to fuel the quality and quantity of mentoring relationships for America’s young people and to close the mentoring gap for the one in three young people growing up without this critical support.
Consulting
Created 20 page toolkit written to support volunteer mentors who are building relationships with Black and Brown girls and femees.
Presented toolkit content and strategic recommendations for implementation to a group of national mentoring practitioners to gather feedback.
Staff
Increased cumulative social media following cross-platform (Facebook, Twitter, Instagram, Linkedin) by over 60 percent during tenure.
Managed content marketing execution for My Brother's Keeper Digital Day of Action with President Barack Obama's White House Digital Strategy Team.
Managed online engagement strategy for In Real Life national marketing campaign, co-led with NBA Cares and other high-profile influencers including Linkedin for Good and Kendrick Lamar/Top Dog Entertainment.
Led strategic ideation for digital implementation of volunteer recruitment campaigns including National Mentoring Month, Big 10 Coaches’ Mentoring Challenge, Attendance Awareness Month and American Graduate Day in conjunction with 29 MENTOR state affiliates.
Led digital marketing initiatives and day-of social media execution in support of MENTOR’s 25th Anniversary celebration in New York City, hosted by Soledad O’Brien.
Led social media command center at two consecutive National Mentoring Summit conferences held in Washington D.C., with over 1,000 mentoring supporters in attendance.
Led strategic ideation for B2B marketing and promotion of the National Mentoring Resource Center technical assistance platform.
Led video creative direction and digital engagement plan for for In Real Life campaign video featuring advocate and activist Jessica Cox.
Led strategic development of the online #MentoringCruise contest, held in collaboration with Cabot Creamery Cooperative headquarters. Interviewed the winning mentoring match for a national story published on MENTOR’s website.
Managed digital marketing initiatives related to Esquire Magazine’s Mentoring Project developed to encourage more men to become mentors.
Managed portfolio of marketing and communications partners from a variety of national organizations including The Corporation for National and Community Service, City Year, America's Promise Alliance, Attendance Works, Education Nation/NBC News and StoryCorps.
Managed editorial calendar and SalsaLabs email distribution for monthly organization newsletter and quarterly advocacy alerts from government relations team.
Part of strategic planning team tasked with organization brand and website refresh, including the creation of a new logo and brand guide.